What is Transmedia?

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Transmedia.

During week 3 we looked at transmedia and the role it plays in our lives.  But as I had never heard the term before, I looked to the internet for a definition.  One I could understand and that could give me a good example of it in use.  There were quite a number of sites on this subject, but it was hard to find credible sources to get information.  From our weekly reading and the learning activities, the definition I received was that it is a technique of telling a story across many media platforms such as books, movies, clothing ranges, toys and gaming items.  We looked at the Transformer movies as an example of this.  A simple story of mechanical aliens trying to save the earth, has now become 4 movies, shown all over the world, a T.V. cartoon for younger children, video games and many toys

While at school children are encourage to read, this is to help with their spelling and comprehension, the students being able to see the same books as movies can assist with the understanding of the characters, settings and the storylines. . “Moving characters from books to films to video games can make them stranger and more compelling.” (Jenkins, 2003) Schools and teachers who teach their students about transmedia, how to use it to their best abilities are giving their students an ability to be globally connected.   Dr. Pamela Rutledge, Director of Media Psychology Researcher Facility, wrote that media platforms are all individual story pieces but they contribute to the larger picture of transmedia and fit together like a puzzle. (Rutledge, 2015).

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